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Research papers

ABC's people & products marketing & research services system

This paper is divided into three parts so as to present all the data and analysis used thus far in assessing the validity and reliability of this proposed system. Part I presents the thinking that went into the development of this system with some...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Richard Montesano
May 1, 1994
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Citation

Montesano, R. (1994a, May 01). ABC's people & products marketing & research services system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/abc-s-people-products-marketing-research-services-system